Crescent Toys Race Car Packaging
Crescent Toys is a vintage toy company that makes mostly small models based on real life vehicles. The one that I chose is the BRM MK2 Grand Prix Race Car. I used the original package as well as the toy itself as inspiration for creating this packaging design. The box is focused mostly on an illustration of the car itself as vintage packaging tends not to have photographs. The font choices as well as the logo and the illustrations were all inspired by different kinds of vintage toy packaging.
Process
The part that took the most time for this project was illustrating the car and getting just the right amount of detail. I already had the logo because I redesigned it two years earlier when we were first introduced to this project. I cleaned it up a bit to match the style I was going for with the packaging.