Tumbleweed Hotel is a small country boutique hotel in Arizona near Saguaro National Park. The logo is based on cattle branding to reflect the Southwestern style of this brand. The stacked letters in the center of the design as well as the circle around it are typical trademarks of cattle branding designs. The hotel is meant as a way to let people experience the traditional Western atmosphere without sacrificing luxury and style. It is mostly visited by foreigners who want to get a taste of the Southwest and expect exceptional service and a high lifestyle standard. The dark brown used in the brand helps tie the upscale aesthetic to the basic cattle branding design.